Pedrali Frida chair wins German Design Award 2014

Congratulations go to Pedrali who received the German Design Award 2014 in the Home Interior category for their ever popular Frida chair. Designed by Odo Fioravanti, Frida impressed the jury of independent experts and was among 100 winners chosen from over 1900 nominations.

The internationally recognised competition hosted by the German Design Council is recognised throughout the world as one of the innovative quality seals for excellent design.

Frida was awarded the well-known Compasso d’Oro ADI in 2011…this award is further proof of Pedrali’s expertise when it comes to developing high-quality furniture that is renowned for clear design language, high comfort, and longevity and that is produced solely in Italy.

Frida embodies the company’s internal research and development work for the application of technologically advanced materials and is regarded as a reference for wood production: the solid wood frame is connected with a thin three-dimensional curved plywood shell that conveys an exceptionally light as well as dynamic impression.

In the words of designer Odo Fioravanti:

“The chair combines our aesthetic and technological demands, it demonstrates a love for detail and excels through its simplicity”.


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